# AccelaStudy AI Press Kit

**Two-launch arc.** The press kit supports two distinct news moments:

- **Web Launch** — Mon May 11, 2026
- **Multi-Platform Launch (iOS + iPadOS + macOS + Windows + Linux)** — Mon June 1, 2026

**Targets:**
- Web Launch press kit complete by Sun May 10 (dress rehearsal day; one day before launch)
- Multi-Platform press kit complete by Sun May 31

**Spec:** See `../05_press_kit.md` for full asset definitions and `../07_press_plan.md` for the press strategy and outreach plan.

## Completeness Tracker

### Documents

| # | Asset | File | Status |
|---|-------|------|--------|
| 1 | Company Fact Sheet | `documents/company_fact_sheet.md` | DONE |
| 2a | Press Release — Web Launch (May 11) | `documents/press_release_launch.md` | DONE |
| 2b | Press Release — Multi-Platform (June 1) | `documents/press_release_multiplatform.md` | DRAFTED — refresh May 30-31 |
| 3 | Product Fact Sheet | `documents/product_fact_sheet.md` | DONE — refresh native screenshots May 31 |
| 4 | Patent Portfolio Summary | `documents/patent_summary.md` | DONE |
| 5 | Competitive Landscape | `documents/competitive_landscape.md` | DONE |
| 6 | Press FAQ | `documents/press_faq.md` | DONE |
| 7 | Boilerplate + Media Contact | `documents/boilerplate.md` | DONE |
| 8 | Testimonials | `documents/testimonials.md` | EMPTY at launch — populate as collected |
| 9 | Founder Bio | `documents/founder_bio.md` | DONE — short + long + pull quotes |

### Founder Materials

| # | Asset | File | Status |
|---|-------|------|--------|
| 10 | Founder Headshot (1024 × 1024, JPG, 72 DPI, B&W) | `brand/founder_headshot_1024.jpg` | INCLUDED |
| 11 | Founder Headshot (800 × 800, web) | `brand/founder_headshot_800.jpg` | INCLUDED |
| 12 | Founder Headshot (400 × 400, thumb) | `brand/founder_headshot_400.jpg` | INCLUDED |

### Brand Assets

| # | Asset | File | Status |
|---|-------|------|--------|
| 13 | Brand Color Palette | `brand/color_palette.md` | DONE |
| 14 | AccelaStudy app icons (32–1024 PNG) | `brand/icons/` | INCLUDED — sourced from website + iOS app |
| 15 | AccelaStudy iOS app icon (largest available) | `brand/icons/accelastudy_ios_1024.png` | INCLUDED |
| 16 | AVIAN engine icon (PNG + SVG) | `brand/avian_*` | INCLUDED — sourced from avian-website |
| 17 | Renkara Media Group logo (PNG) | `brand/renkara_logo.png` | INCLUDED — sourced from renkara-website |
| 18 | Logo Usage Guidelines | `brand/LOGO_USAGE.md` | DONE |
| 19 | AccelaStudy vector wordmark (SVG) | `brand/accelastudy_wordmark.svg` | NOT STARTED — needs vector design pass |
| 20 | Typography Specimen | `brand/typography.md` | NOT STARTED |

### Screenshots — Web Launch Kit (needed by Sun May 10 EOD)

| # | Screen | File | Status |
|---|--------|------|--------|
| 21 | Web Dashboard (ELO, rings, readiness) | `screenshots/web_dashboard_light.png`, `_dark.png` | NEEDED — Charles to capture |
| 22 | Web Exam Simulator | `screenshots/web_exam_simulator_light.png`, `_dark.png` | NEEDED |
| 23 | Web Knowledge Map | `screenshots/web_knowledge_map_light.png`, `_dark.png` | NEEDED |
| 24 | Web Readiness Panel | `screenshots/web_readiness_light.png`, `_dark.png` | NEEDED |
| 25 | Web Lesson View | `screenshots/web_lesson_light.png`, `_dark.png` | NEEDED |
| 26 | Web Console Simulator Lab (AWS) | `screenshots/web_lab_aws_light.png`, `_dark.png` | NEEDED |
| 27 | Web Provider/Certification Page | `screenshots/web_provider_page_light.png`, `_dark.png` | NEEDED |

### Screenshots — Multi-Platform Kit (needed by Sun May 31)

| # | Screen | File | Status |
|---|--------|------|--------|
| 28 | iOS Dashboard | `screenshots/ios_dashboard_67_light.png`, `_61_light.png`, `_dark` variants | NEEDED — capture after App Store approval |
| 29 | iOS Exam Simulator | `screenshots/ios_exam_simulator_*` | NEEDED |
| 30 | iOS Knowledge Map | `screenshots/ios_knowledge_map_*` | NEEDED |
| 31 | iPadOS Split-View (lesson + map) | `screenshots/ipad_split_view_*` | NEEDED |
| 32 | macOS Dashboard | `screenshots/mac_dashboard_light.png`, `_dark.png` | NEEDED |
| 33 | macOS Knowledge Map (force-directed) | `screenshots/mac_knowledge_map_light.png`, `_dark.png` | NEEDED |
| 34 | Windows Dashboard | `screenshots/win_dashboard_light.png`, `_dark.png` | NEEDED |
| 35 | Linux Dashboard | `screenshots/linux_dashboard_light.png`, `_dark.png` | NEEDED |
| 36 | Cross-Device Sync Diagram | `screenshots/cross_device_sync_diagram.png` | NEEDED — design asset, not capture |

All screenshots require light mode AND dark mode variants. PNG 2x, minimum 2560×1600 for web/desktop, native device dimensions for iOS/iPad.

### Video

| # | Asset | File | Phase | Status |
|---|-------|------|-------|--------|
| 37 | Web Demo Video (1080p, 2-3 min) | `video/web_demo_1080p.mp4` | Web | NEEDED — Charles records |
| 38 | Web Demo Video (4K) | `video/web_demo_4k.mp4` | Web | NEEDED |
| 39 | Web Demo GIF (30s loop) | `video/web_demo_30s.gif` | Web | NEEDED |
| 40 | Cross-Device Sync Video (60 sec, single take) | `video/cross_device_sync_60s.mp4` | Multi-Platform | NEEDED — Charles records May 29 |
| 41 | Multi-Platform Demo GIF (30s loop, for PH card) | `video/multiplatform_demo_30s.gif` | Multi-Platform | NEEDED — May 31 |
| 42 | Social Clip (15s, vertical for IG/TikTok) | `video/social_15s_vertical.mp4` | Both | NEEDED |
| 43 | Multi-Platform Hype Video (30s, native reveal) | `video/multiplatform_hype_30s.mp4` | Multi-Platform | NEEDED — May 31 |

### PDFs

| # | Asset | Status |
|---|-------|--------|
| 44 | All press-kit Markdown converted to PDF | INCLUDED in `pdfs/` |

### Packaging

| # | Asset | Status |
|---|-------|--------|
| 45 | Press page HTML (`accelastudy.ai/press/`) | LIVE |
| 46 | `AccelaStudy_Web_Launch_Press_Kit.zip` | INCLUDED |
| 47 | `AccelaStudy_Multi_Platform_Press_Kit.zip` | NEEDED — assemble Sun May 31 EOD |

## Summary

| Category | Total | Done / Included | Not Started |
|----------|-------|-----------------|-------------|
| Documents | 10 | 9 | 1 (testimonials — empty by design at launch) |
| Press Releases | 2 | 1 (Web Launch) | 1 (Multi-Platform pending May 30-31 polish) |
| Founder | 3 | 3 | 0 |
| Brand | 8 | 6 | 2 (vector wordmark, typography specimen) |
| Screenshots (web) | 7 | 0 | 7 |
| Screenshots (multi-platform) | 9 | 0 | 9 |
| Video | 7 | 0 | 7 |
| PDFs | 1 | 1 | 0 |
| Packaging | 3 | 2 | 1 (Multi-Platform zip) |
| **Total** | **50** | **22 (44%)** | **28 (56%)** |

**Critical path for Web Launch (May 11):** items #21-27 (web screenshots), #37-39 (web demo video + GIF). Everything else is in place. Charles owns capture/recording of these visuals; the May 5–9 buffer window is dedicated to producing them.

**Critical path for Multi-Platform (June 1):** items #28-36 (native screenshots), #40-41, #43 (videos + GIF), #47 (zip). All must complete by Sun May 31 22:00 ET. Note that #28-31 (iOS/iPad) cannot be captured until App Store review approves the build — escalate via Apple Developer Relations if review threatens to slip past May 28.

## Existing Assets to Consolidate

| Asset | Source Location | Action |
|-------|---------------|--------|
| App icons (32-512px PNG) | `websites/accelastudy-ai-website/admin/icon-*.png` | Copy to `brand/icons/` |
| App icons (iOS, 1024px) | `clients/avian-app-ios/.../AppIcon.appiconset/` | Copy largest to `brand/icons/` |
| AVIAN favicon SVG | `websites/avian-website/public/favicon.svg` | Copy to `brand/` |
| AVIAN icon PNG | `websites/avian-website/public/images/avian-icon.png` | Copy to `brand/` |
| Renkara logo PNG | `websites/renkara-website/images/renkara-logo.png` | Copy to `brand/` |
| Brand guidelines | `docs/avian-planning/branding/renkara/brand-guidelines.md` | Extract logo usage rules |
| Color palette | `libs/shared/styles/tokens.css` | Already captured in `brand/color_palette.md` |

## Press Page Hosting (`accelastudy.ai/press/`)

The press page is live. Updates on June 1 6:00 ET swap web-launch assets for multi-platform assets (same page, refreshed content; the May 11 press release stays linked from a "Past releases" section).

## Notes

- Markdown docs are converted to PDF via `pandoc -V geometry:margin=1in input.md -o output.pdf` for consistent styling. The current PDF set is in `pdfs/`.
- Screenshots require running apps in production or demo mode. Web screenshots can be captured immediately; native app screenshots wait for build availability.
- iOS/desktop screenshots (#28-36) can only be captured after App Store approval and signed desktop builds, so they land **only in the multi-platform kit** (May 31).
- Video requires screen recording software and voiceover. The cross-device sync video (#40) must be a single take to feel real.
- See `../launch-content/artwork-requirements.md` for the consolidated artwork master list.
- See `../07_press_plan.md` for the press strategy, outreach cadence, embargo plan, and pitch templates.
